Selected work
And 20+ more across DeFi, L1/L2 and infrastructure.
About
I design communities around how people behave, not how an org chart assumes they will.
I studied philosophy and sociology, then did a postgrad in neurolearning and an MBA in marketing and growth. Crypto came in 2017 and I have been here since. Through Wevolv3, my growth practice, I have led teams of 30+ people across 30+ Web3 projects in DeFi, L1/L2 and infrastructure.
I founded WeKOLnect because crypto marketing should be measurable, and co-founded TomoAds to give Telegram a native ad network. I work remotely from Brazil, and the work I like best is the kind that keeps paying off after launch week.
Capabilities
Growth &
go-to-market
Positioning, campaigns and incentives, with the numbers to show what worked. The goal is users, not a member count that looks good in a screenshot.
Community
architecture
Onboarding, moderation and engagement loops that still work months after launch week.
Ambassador
programs
8+ programs designed, 2,000+ applicants, and 85% of new users still active after their first month.
KOL &
influencer
850+ verified creators through WeKOLnect, with results tied to on-chain activity, so influencer spend shows up in the numbers.
Launches &
fundraising
Community-led go-to-market behind about $2.75M raised across two rounds, both on lean budgets.
Marketing &
content
Web3-native messaging for X, Telegram and Discord, written for the people who actually live there.
In numbers
Let's build something that compounds